Travel App
Travel App
Travel App
Problem
Problem
Problem
Interest Misalignment
Interest Misalignment
Interest Misalignment
Users struggle to engage deeply with complex or information-heavy interfaces due to unclear structure and overwhelming visual hierarchy.
Some users don't enjoy traditional museums
A user's interests may not match with the typical popular tourist attractions
Users struggle to engage deeply with complex or information-heavy interfaces due to unclear structure and overwhelming visual hierarchy.
Some users don't enjoy traditional museums
A user's interests may not match with the typical popular tourist attractions
Users struggle to engage deeply with complex or information-heavy interfaces due to unclear structure and overwhelming visual hierarchy.
Some users don't enjoy traditional museums
A user's interests may not match with the typical popular tourist attractions
Observations
Observations
Observations
Engagement Gap
Engagement Gap
Engagement Gap
Struggle to stay engaged with museum content
passive content leads to less attention and interaction
more engagement with immersive, personalized, and interactive exhibits
low engagement leads to a disengaging experience
Struggle to stay engaged with museum content
passive content leads to less attention and interaction
more engagement with immersive, personalized, and interactive exhibits
low engagement leads to a disengaging experience
Struggle to stay engaged with museum content
passive content leads to less attention and interaction
more engagement with immersive, personalized, and interactive exhibits
low engagement leads to a disengaging experience
Task Flow
Task Flow
Task Flow

Sketches
Sketches
Sketches

Hi Fi
Hi Fi
Hi Fi




