Nintendo Mobile Store
Nintendo Mobile Store
Nintendo Mobile Store
Problem
Problem
Problem
GenAlpha
GenAlpha
GenAlpha
The current Nintendo store website does not cater to younger generations and lacks modern personalized features that Gen Alpha needs.
This Generation seeks more engaging and immersive experiences
many suspecting that Nintendo will be changing it's branding with the colour purple to cater for the next generation.
This presents an opportunity to enhance the store's appeal with a refreshed visual identity.
The current Nintendo store website does not cater to younger generations and lacks modern personalized features that Gen Alpha needs.
This Generation seeks more engaging and immersive experiences
many suspecting that Nintendo will be changing it's branding with the colour purple to cater for the next generation.
This presents an opportunity to enhance the store's appeal with a refreshed visual identity.
The current Nintendo store website does not cater to younger generations and lacks modern personalized features that Gen Alpha needs.
This Generation seeks more engaging and immersive experiences
many suspecting that Nintendo will be changing it's branding with the colour purple to cater for the next generation.
This presents an opportunity to enhance the store's appeal with a refreshed visual identity.
Observations
Observations
Observations
Consumption Habits
Consumption Habits
Consumption Habits
Gen Alpha is highly engaged with online shopping
Great influence on their household's spending and purchases.
This generation's digital fluency and active participation in purchasing decisions makes them 'expert spenders' who expect interactive, personalized, and engaging online shopping experiences
Gen Alpha is highly engaged with online shopping
Great influence on their household's spending and purchases.
This generation's digital fluency and active participation in purchasing decisions makes them 'expert spenders' who expect interactive, personalized, and engaging online shopping experiences
Gen Alpha is highly engaged with online shopping
Great influence on their household's spending and purchases.
This generation's digital fluency and active participation in purchasing decisions makes them 'expert spenders' who expect interactive, personalized, and engaging online shopping experiences
Task Flow
Task Flow
Task Flow

Sketches
Sketches
Sketches

Hi Fi
Hi Fi
Hi Fi




